Product Positioning and Messaging: Develop clear and compelling positioning and messaging for the L&D product, emphasizing its unique value proposition for SMEs.
Market Research: Conduct thorough market research to identify target customer segments, understand competitor landscapes, and stay abreast of industry trends.
Buyer Personas: Create detailed buyer personas to guide marketing strategies, understanding the needs and pain points of HR and L&D leaders in SMEs.
Go-to-Market Strategy: Devise and execute comprehensive go-to-market strategies, ensuring alignment with overall business objectives and revenue targets.
Content Development: Collaborate with the content team to create engaging and informative marketing collateral, including blog posts, whitepapers, case studies, and product documentation.
Sales Enablement: Provide sales teams with the necessary tools and resources to effectively communicate the value of the L&D platform to potential clients.
Product Launches: Plan and execute impactful product launches, coordinating cross-functional teams to ensure successful market entry.
Competitive Analysis: Continuously monitor and analyze competitor activities, identifying opportunities and threats in the market.
Customer Advocacy: Cultivate customer advocacy programs, collecting testimonials, case studies, and success stories to reinforce the platform's value proposition.
Market Intelligence: Stay informed about industry trends, emerging technologies, and regulatory changes, incorporating relevant insights into marketing strategies.
Collaboration: Collaborate with cross-functional teams, including Sales, Product Development, and Customer Success, to drive cohesive and impactful marketing initiatives.
Requirements:
Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
Experience: Proven experience (3+ years) in product marketing, preferably in the SaaS industry.
Strategic Thinker: Strong strategic thinking skills with the ability to align marketing initiatives with business objectives.
Communication Skills: Exceptional written and verbal communication skills, with the ability to craft compelling narratives and messages.
Analytical Abilities: Proficient in analyzing market data, identifying trends, and translating insights into actionable strategies.
Team Player: Collaborative mindset with the ability to work effectively in cross-functional teams.
Tech Savvy: Familiarity with SaaS products, eLearning platforms, and digital marketing technologies.
Result-oriented: Proven track record of delivering measurable results in product marketing roles.