About KNOLSKAPE:
KNOLSKAPE is a Modern Workplace Learning company that uses experiential technologies to accelerated learning, transform employee experience and boost productivity across four key areas: Leadership Development, Sales Effectiveness, Digital Transformation and Frontline Development. More than 200 clients in 17 countries have benefited from KNOLSKAPE’s award winning experiential solutions. Using business simulations, gamification, mobile, social, artificial intelligence, virtual reality and machines learning, KNOLSKAPE delivers transformative learning experience for the modern learner, rich analytics for the HR teams and improved performance for the organization. KNOLSKAPE is a 110+ strong team with offices in Singapore, India and the UAE, serving a rapidly growing global client base across industries spanning banking and finance, consulting, IT, FMCG, retail, manufacturing, infrastructure, pharmaceuticals, engineering, auto, government and academia. KNOLSKAPE is a global Top 20 gamification company, recipient of Brandon Hall awards, and has been recognized as a disruptor in the learning space by Bersin@Deloitte.
Role: Account-based Marketing Analyst
Qualifications:
• Post Graduation
• Excellent written and verbal communication skills
• Minimum 3 years of experience into inside sales and account management.
• Should have an entrepreneurial spirit.
Roles and Responsibilities:
• Perform LinkedIn prospecting for pipeline generation.
• Research about the target accounts & leads to create outbound activities via multiple channels (personalized emails, LinkedIn, cold calling, etc) to generate qualified leads for the sales team.
• Run 1-to-1, 1-to-few and 1-to many email, LinkedIn and warm calling campaigns to generate demand in target accounts
• Demonstrate customer-centric behavior by understanding the requirement of the customer by effective discovery questioning and utilizing all available resources to propose a solution.
• Work with sales teams to craft strategies to connect with high-level contacts (CXOs, Directors, VPs) in your owned accounts
• Work closely with the Marketing team in terms of developing account-based content and collaterals
• Track effectiveness of the end-to-end marketing funnel from lead generation, conversion, and sales qualification to compare various campaigns