Position Overview: As the Head of Marketing, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. You will lead a dynamic marketing team, collaborate with cross-functional departments, and leverage innovative marketing strategies to achieve business objectives. This role requires a strategic thinker with strong leadership skills, a deep understanding of marketing trends, and a proven track record of successful campaign execution.
Location: Bangalore
Reporting To: CEO
Responsibilities
Strategic Planning:
Marketing Initiatives and Campaign Management:
Manage acquisition programs through various channels: Offline events, SEM, online media, affiliates, social media, re-targeting, Content marketing
Oversee the creation and execution of integrated marketing campaigns across various channels (digital, social media, traditional, events, etc.)
Monitor campaign performance, analyze results, and adjust strategies accordingly.
Develop and maintain acquisition performance dashboard and forecast
Brand Management:
Digital Marketing:
Account Based Marketing:
Budget Management:
Cross-Functional Collaboration:
Analytics and Reporting:
Vendor Management:
Stakeholder Engagement:
Requirements
Bachelor's/Master’s degree from a top school in a quantitative discipline such as Marketing/Digital Marketing
Experience or strong interest in a fast paced startup environment
Experience with best practices in marketing, measurement, and reporting
Excellent communication skills, both written and verbal
Familiarity with online analytic tools
Independent thinker that is self-driven and comfortable with ambiguity
Organized, detail-oriented and able to set and meet realistic deadlines
10 years of well- rounded marketing experience in positions of increasing responsibility, with a focus on marketing expansion and identifying emerging market trends.
Should have proven experience in running integrated marketing campaigns (IMC) and should have had global experience as well.
Well- proven experience in Content marketing, Event marketing, Digital marketing and PR.
About Us: At KNOLSKAPE, we help organizations and leaders become future-ready through experiential learning. With a diverse range of award-winning Simulation Courses and Experiential Journeys in areas such as Culture, Digital Transformation, and Leadership, we enable CXOs, Managers, and Individual Contributors to keep up with the pace of innovation and adapt to change. KNOLSKAPE has emerged as a global pioneer in hyper-contextualized learning by leveraging its custom simulation building capability, “Genie”. Moreover, our AI/NLP powered Nano-simulations are serving the clients as versatile micro-learning tools crafted to address a wide spectrum of nuanced learning needs. We have collaborated with 450+ leading organizations globally to provide learning and development opportunities to 500,000+ learners every year.
Founded by Rajiv Jayaraman, KNOLSKAPE is a certified Great Place to Work® organization that delivers robust transformative experiences for the modern learner and the modern workplace. KNOLSKAPE is a 150+ strong team with offices in Singapore, India, Malaysia, UK, and USA serving a rapidly growing global client base across industries